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As the architect of a specialist master data management AppExchange solution, I’m often asked to explain the difference between standard Salesforce features and the clearMDM product. This is a very reasonable question that warrants a complete answer. This post provides an overview of the standard Salesforce platform features related to master data management and outlines the use cases that are supported natively and those that require a specialist MDM tool such as clearMDM.

For the first post on the clearMDM blog I feel it’s appropriate to provide an introduction for clearMDM that describes the primary intent behind the product . The term Master Data Management can mean many things in different contexts, in this post I hope to clarify the clearMDM perspective and why Master Data Management on the Salesforce platform makes great sense.