Go beyond deduplication to deliver trusted, governed customer data that powers Customer 360, Agentforce and Data 360.
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clearMDM Editions
clearMDM provides a Salesforce-native Operational MDM capability to establish and govern trusted Golden Records across Salesforce.
Manage customer data as a lifecycle-driven asset powering Customer 360, Agentforce and Data Cloud.
360° Customer View
Multiple views of the customer in Salesforce reduce productivity and reporting accuracy.
clearMDM establishes a trusted Customer Master (Golden Record) by continuously cleansing, matching and merging records in real-time, ensuring a single, authoritative view.
AI DATA STEWARDSHIP (AGENTFORCE)
clearMDM includes a native Data Steward Agent for Agentforce, enabling AI-assisted and autonomous data stewardship, scaling data quality and governance across Salesforce.
Real-Time Data Accuracy
Fragmented data impacts customer experience and decision-making.
clearMDM processes new and changed records in near real-time, ensuring customer data remains accurate and governed within seconds, supporting time-critical operational decisions.
Consent & Compliance
Multiple sources of consent create risk for data protection and compliance.
clearMDM applies rules-based governance to manage consent across sources—using logic based on origin, frequency or recency to maintain a trusted and compliant customer record.
Data Governance at Scale
Complex data and high volumes require structured governance.
clearMDM embeds data stewardship and governance rules directly into Salesforce processes, enabling dynamic control based on field values, match scores and business policies.
Flexible Data Management
Different types of customer data require different rules and treatment.
clearMDM supports conditional cleanse, match and merge logic, allowing data to be governed differently by customer type, brand, market or business context.
CONTINUOUS, GOVERNED CUSTOMER DATA MANAGEMENT
Cleanse
Match
Merge
Govern
Maintain
clearMDM extends Salesforce with Operational MDM capabilities
Master Record view with persistent MDM ID, record linkages and consolidated customer data; delivering a single, authoritative customer record.
Continuous data cleanse with scoring, validation flags and enrichment; ensuring accurate, trusted data at the point of use.
Full visibility of merge history and field-level changes, with rollback capability; supporting audit, compliance and stewardship.
Configurable rules across standard and custom objects, with advanced matching algorithms and survivorship logic.
SALESFORCE CUSTOMER DATA FOUNDATION
This diagram illustrates key aspects of the logical architecture and data flow for establishing a trusted, governed customer data foundation in Salesforce using Operational MDM.
IMPLEMENTATION & EXPERT SUPPORT
From best-practice design through to full Operational MDM implementation, clearMDM is supported by expert-led services tailored to your Salesforce environment.
Experience clearMDM in your own Salesforce sandbox with a zero-obligation proof of concept, delivered by our UK-based team.