Example Configuration and Use Case
The following use case is provided as an example to help understand the configuration setup within clearMDM.
Match and Merge duplicate Person Account Records ensuring the most accurate data is retained to the Master Record.
As a Retail Manager I want to be able to ensure all Person Account Records hold accurate data so that I can be confident the following will be easier for my team:
- Improving operational productivity
- Providing accurate data in the moment
- Optimising data governance
- Supporting flexibility in configuration
The Person Account records will be Matched using the following criteria.
- Match on First Name, Last Name and Zip/Postal Code.
- Blocking Key 1 = Mobile Phone.
The Merge Rules applied will be the following (i.e. field values to be retained to the Master Record):
- Mailing Address
- Home Phone
The Master Record (winning record) will be created using the following criteria.
- Oldest, Created Date, Quality Score (clearMDM field).
Let’s look at each set of configuration individually.
Matching Rules
- Match on First Name, Last Name and Zip/Postal Code.
- Blocking Key 1 = Mobile Phone.
Follow these steps to setup the Matching Rules (this example is based upon exact match values).
- Navigate to the MDM Settings tab.
- Select the Target Object tab and edit PersonAccount.
- Select the Rules tab and enter the following:
Target Field = First Name, Matching = ticked, Match Type = Exact
Target Field = Last Name, Matching = ticked, Match Type = Exact
Target Field = ZIP/Postal Code, Matching = Ticked, Match Type = Exact
Merge Rules
- Mailing Address
- Home Phone
Follow these steps to setup the Merge Rules (this example is based upon the newest field value).
- Navigate to the MDM Settings tab.
- Select the Attribute Groups tab.
- Under Attribute Groups, click the Add button and enter the following for Mailing Address:
Is Active? = ticked
Name = Mailing Address
Target Object = PersonAccount
Priority Type = Newest
Target Field Name = All Mailing Address fields
DataSource = PersonAccount (DataSource Tab)
Dynamic Merge Priority Field = Last Modified Date
Save
4. Under Attribute Groups, click the Add button and enter the following for Email:
Is Active? = ticked
Name = Email
Target Object = PersonAccount
Priority Type = Newest
Target Field Name = All Email Address fields
DataSource = PersonAccount (DataSource Tab)
Dynamic Merge Priority Field = Last Modified Date
Save
5. Under Attribute Groups, click the Add button and enter the following for Home Phone:
Is Active? = ticked
Name = Home Phone
Target Object = PersonAccount
Priority Type = Newest
Target Field Name = Home Phone
DataSource = PersonAccount (DataSource Tab)
Dynamic Merge Priority Field = Last Modified Date
Save
In this example there are just 3 Merge Rules, but you can follow the steps to setup as many as required.
Master Record
- Oldest, Created Date, Quality Score (clearMDM field).
Follow these steps to set the Master record creation:
- Navigate to the MDM Settings tab.
- Select the Target Object tab and edit PersonAccount.
- Select the Merge Settings tab and enter the following:
Merge Master Priority Field Name = Quality Score
Master Priority 2nd Factor Field Name = Created Date
Master Priority 2nd Factor = Oldest
The above has provided a high level introduction to the MDM Configuration.
To find out more about clearMDM please do not hesitate to contact us at hello@clearMDM.com
Article last reviewed: 2025-01-08