Case Studies

Everton FC is a well established English Premier League football club from Liverpool. The club was formed in 1878 and has a successful history founded on a rich tradition of community focus, innovation, bravery and determination to live up to the club motto ‘Nil Satis Nisi Optimum’ (nothing but the best is good enough).

Everton FC have implemented clearMDM to deliver a 360-degree view of the fan that consolidates insight drawn across Ticketing, Hospitality, Merchandising and online interaction channels. The Fan 360 provides a clear picture of each fan’s individual relationship with the club and provides the basis for customer service excellence and deep marketing insight.

glh Hotels is London’s largest owner-operator hotel company with 5,000 hotel rooms. glh brands include Thistle, Clermont, Amba Hotels and every Hotels. The glh Hotels corporate vision is to become the world’s best-managed hospitality company, delivering the best guest-centred experience in the industry.

glh have implemented clearMDM to deliver a Single Customer View that de-duplicates guest records captured by internal systems or provided by external booking agencies. The single customer record provides a clear picture of the booking history for a customer enabling glh hotel operations to streamline key relationship management processes that were previously actioned manually.